Mastercard’s 2018 Global Destination Cities Index

In a world of rising nationalism, international travel takes on greater importance—breaking down barriers, broadening our horizons and driving economic impact felt throughout the world’s cities. For the past decade, Mastercard’s Global Destination Cities Index has offered important analysis of travel to and within cities. This year’s top cities are Bangkok, London and Paris, once again underscoring the importance of robust infrastructure, both business and leisure attractions and strong local culture.

The Mastercard Index, which expanded this year to look at global 162 cities, is not simply a ranking of the top travel destinations. Based on visitor volume and spend for the 2017 calendar year, the in-depth analysis also provides a growth forecast for 2018 and—for the first time—a view into average length of stay and amount spent per day.

The Global Top 10 Dest

 

ination Cities

2017 International Overnight Visitors Growth Forecast for 2018 Average Length of Stay Average Spend Per Day
Bangkok 20.05 million 9.6% 4.7 nights $173
London 19.83 million 3.0% 5.8 nights $153
Paris 17.44 million 2.9% 2.5 nights $301
Dubai 15.79 million 5.5% 3.5 nights $537
Singapore 13.91 million 4.0% 4.3 nights $286
New York 13.13 million 4.1% 8.3 nights $147
Kuala Lumpur 12.58 million 7.5% 5.5 nights $124
Tokyo 11.93 million 1.6% 6.5 nights $154
Istanbul 10.70 million 19.7% 5.8 nights $108
Seoul 9.54 million 6.1% 4.2 nights $181

 

Top Cities by Dollars Spent
2017 International Overnight Visitor Spend (USD) Forecast for 2018 Average Spend by Day
Dubai $29.70 billion 7.8% $537
Makkah $18.45 billion 7.4% $135
London $17.45 billion 13.7% $153
Singapore $17.02 billion 7.4% $286
Bangkok $16.36 billion 13.8% $173
New York $16.10 billion 4.1% $147
Paris $13.05 billion 16.0% $301
Palma de Mallorca $11.96 billion 16.2% $220
Tokyo $11.91 billion 7.8% $154
Phuket $10.46 billion 12.6% $239