Fashion e-commerce retailer Wildberries was Russia’s biggest e-commerce online store in 2018 according to a new ranking by revenues from Data Insight, reports East-West Digital News (EWDN).
Data Insight is a specialized research agency and released its ranking of Russian e-commerce sites in 2018 at the end of April.
Sites are ranked by sales volume (incl. VAT), number of orders and average order value as estimated by the research agency and, in certain cases, confirmed by the companies. The ranking excludes marketplaces, which explains why Aliexpress, the Alibaba subsidiary that dominates cross-border flows in Russia, is not mentioned.